Entrepreneurship 350 Strategies for Startups


Focuses on the opportunities and challenges involved with starting acquiring, owning and operating new business ventures.  Examines the three primary strategies used by entrepreneurs to acquire a new business venture and create personal wealth.

REQUIRED TEXTS: Scarborough, Norman M. “Effective Small Business Management: An Entrepreneurial Approach” 10th Edition (Person Prentice Hall 2012). ISB No.: 978-0-13-215746-9

PREREQUISITES: ETR 210 – Introduction to Entrepreneurship

COURSE OBJECTIVES:  During the course we will cover the following topics:

  1. The diversity of entrepreneurs and the challenges of entrepreneurship.
  2. The theory and practice of successful entrepreneurship.
  3. The 10 sections of a business plan for a start-up venture: executive summary, business description, marketing, financials, management, operations, harvest strategy, critical risk, milestone schedule, and appendix.
  4. The elevator speech and business plan presentation.
  5. Evaluating a business idea from the perspective of an investor or venture capitalist.

TEACHING AND LEARNING STRATEGIES: The principal vehicles for exploring the content of this course will be lectures, class discussions, videos, tests, case analysis reports and examinations.  Because of this choice of approach, a high degree of class involvement is necessary to assure effective session outcomes.  Readings and preparation for each class must be accomplished in advance of the class meeting.

STUDENT COMPETENCIES:  This course satisfies Hampton University competencies: 1. Critical Thinking, 4. Information and Technology Literacy, 5. Oral Communications, 6. Quantitative Reasoning, and 8. Written Communication; School of Business competencies: 1. Business Theory, 2. Law and Ethics, 3. Global, 4. Quantitaive Methods, 5. Written Communication, 6. Oral Communication, 7. Critical Thinking, 8. Leadership, 10. Techincal Skills; and Entrepreneurship program competencies: 1. Critical Thinking, 2. Individual Creativity, 3. Strategic Analysis and 4. Business Knowledge.

In addition, at the completion of this course, a student should be able to:

  1. demonstrate knowledge and understanding of key entrepreneurship terms and concepts that relates to new venture creation and small business management;
  2. identify and analyze issues in new venture creation/small business management and propose possible solutions;
  3. engage in independent research of the practical and theoretical aspects of entrepreneurship through an interview of an entrepreneur/small business owner;
  4. demonstrate the ability to communicate research findings in written and oral delivery;
  5. research, write, and evaluate a business plan for a new venture; and
  6. make an effective business plan presentation and “elevator” speech to investors.
  7. interview a successful entrepreneur or business owner and present information in written and oral delivery.