Entrepreneurship 395
Creativity, Innovation, and Product Development

CATALOG DESCRIPTION:

Exploration of the process of bringing a new product or service idea to the marketplace. Business ideas from conception, development, and prototype stage; to the testing and market assessment stage; and then into the marketplace will be examine. The course also includes protecting ideas by patent, copyright and trademarks.

REQUIRED TEXTS:

Barringer, Bruce R. and R. Duane Ireland. “Entrepreneurship: Successfully Launching New

Ventures” 2nd Edition (Pearson Prentice Hall 2006) ISB No.: 978-0-13-224057-4

PREREQUISITES:

ETR 210 – Introduction to Entrepreneurship

COURSE OBJECTIVES: During the course we will cover the following topics:

1. Decision to Become an Entrepreneur.

2. Developing Successful Business Ideas.

3. Moving From an Idea to an Entrepreneurial Firm.

4. Managing and Growing an Entrepreneurial Firm.

GRADING SYSTEM:

Classroom Tests (5) 50%

Research Paper/Presentation 25%

Final Examination 25%

STUDENT COMPETENCIES: At the completion of this course, a student should be able to:

(1) demonstrate knowledge and understanding of key entrepreneurship terms and concepts that relates to creativity, innovation, and product development

(2) understand the evolutionary process of a successful business idea from conception through development to availability in the marketplace

(3) engage students in independent research of entrepreneurial topics using primary, secondary, and online resources.

(4) enhance students’ ability to communicate research findings in written and oral delivery.